The word “branding” is often used when talking about logo design, advertising, and marketing. It is created to establish an identify for a company and its assets. For example, Pepsi has a very distinct brand. They use the same blue, white, and red on all material and their logo along with brand name are all present. This look and feel doesn’t change whether you are holding a can of Pepsi, scrolling through their website, or viewing their ad on TV. The mediums change but the brand does not.
Many companies with brick and mortar space may not initially think of “branding” when they think of interior design. However, it plays a pivotal role in your overall brand. The interior design matters for your brand for a number of reasons.